Born in Banaras and based in Goa, Shruti Jaiswal Juwarkar is the visionary behind ROOOH SERVE — a label inspired by the cosmos and the soul. A wife and mother of two kids, she weaves emotion, energy, and elegance into couture that moves like moonlight. Her creations reflect the celestial rhythm of life — ever-shifting, luminous, and deeply felt. 🌙